Direct to Consumer: Understanding Competitor Strategies

Online Decision Making Each engagement for SURGO starts with a deconstruction of the Customer Journey. While Attribution Modelling can provide some insight to which tactics drove sales on an owned site, it is important to consider which channels customers consult in the lead up to that decision. It is also important to conduct in-depth competitor […]

Channel Diversification: Exploring the Online Customer Journey

Consumer Purchasing Paths Recent trends show growing consumer paths to purchase online. The shopping and product research process has fragmented from a Google centric model to an unpredictable and highly personal path depending on the user group. This presents the need for highly unique strategies per channel with diversification. Shoppers can be unpredictable and the […]

Industry Disruption: What to Know About Amazon

Learn the Customer Journey When the customer journey starts with a product search on Google, and Amazon outranks eCommerce retailers, this shows a consumer preference for Amazon. SURGO’s method for analyzing this customer journey takes product keywords, and their search results, and group them together to show industry trends. Ongoing Data Tracking Tracking Amazon’s ranking […]

Data Tracking for New Market Entrants

*Legends excluded for client confidentiality. Tracking Over Time The SURGO Product Inventory Tool provides various insights based off web scraping. Insights are derived based on data about inventory counts, inventory pricing, private label counts, private label pricing and discount life cycle. Past clients have used the following metrics to track product data over time: Inventory […]

Understanding Appearance in Google Shopping PLAs

The Why? The primary benefit of analyzing appearance in Google Shopping is to understand a unique measure of listing competition. This is done by analyzing the appearance rates for competing brands in Google Shopping results specifically. SURGO configures a keyword matrix with the client at project kick off, where primary business objectives are explored and […]

Local SERPs: Summarized Data by Neighborhood for Easily Digestible Results

Local SERPs Requirements For all Local SERPs metrics, data retrieval points are evenly distributed across a minimum boxed area of the city (or region) and the radius from each data point is manually defined by searcher intent. Density of data point retrieval can be customized based on client query. Strategic search queries based on keywords […]

SERPs: Where Do You Stack Up?

Why is This Important? SERPs measure how visible a website is in Google results. The term SERP represents Search Engine Ranking Position, this positioning is where a domain or brand is seen within Google search results. On Google, results 1-10 typically rank on the first page. Appearing at the top if Google results dramatically increases […]

SURGO Second Annual Corporate Retreat

This October, SURGO team members headed out to Kent, CT for our Second Annual Corporate Retreat at Club Getaway. The entire NYC staff, in addition to two members from our Mexico office, embarked on this overnight journey. SURGO kicked off the retreat with a Color War competition where the company was divided into teams to […]

Affective Computing

In the last few decades, we have seen rapid growth in technology that has helped us build smarter than ever.  Machines perform mechanical tasks ranging all over the spectrum from recognizing images to driving vehicles. Although movies and cartoons have been predicting the dawn of tech for years (like Baymax in Big Hero 6 capable […]

SURGO Ranks No. 290 on the 2018 Inc. 5000 With Three-Year Revenue Growth of 1678%

Inc. Magazine unveiled that SURGO is No. 290 in its 37th annual Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment – its independent small businesses. Microsoft, Dell, Domino’s Pizza, Pandora, Timberland, LinkedIn, Yelp, […]