Online Decision Making
Each engagement for SURGO starts with a deconstruction of the Customer Journey. While Attribution Modelling can provide some insight to which tactics drove sales on an owned site, it is important to consider which channels customers consult in the lead up to that decision. It is also important to conduct in-depth competitor analysis to understand what strategies are working for your competitors.
- Understand browsing behavior on relevant retailer websites that offer the largest inventories and highest traffic figures.
- Understand conversion likelihood and where the possible points of sale are for consumers among in-store purchases, retailer websites, or individual eCommerce websites.
Once all paths are uncovered, decisions can be made about resource allocation.
Learn more about SURGO’s Customer Journey Analysis.