Industry Disruption: What to Know About Amazon

Learn the Customer Journey

When the customer journey starts with a product search on Google, and Amazon outranks eCommerce retailers, this shows a consumer preference for Amazon.

SURGO’s method for analyzing this customer journey takes product keywords, and their search results, and group them together to show industry trends.

Ongoing Data Tracking

Tracking Amazon’s ranking overtime shows customer preference and retailer resiliency as click through rates, and among other factors, dictates visibility. When people search for products directly on Amazon, the likelihood of conversion (defined by purchase) is even higher than if searching on Google.

If using Google search, shoppers are open to browsing any website. When using Amazon search, people are committed to Amazon as a marketplace, especially those with Amazon Prime.

Learn more about SURGO’s Amazon Solutions.