Data Tracking for New Market Entrants

*Legends excluded for client confidentiality.

Tracking Over Time

The SURGO Product Inventory Tool provides various insights based off web scraping. Insights are derived based on data about inventory counts, inventory pricing, private label counts, private label pricing and discount life cycle.

Past clients have used the following metrics to track product data over time:

  • Inventory Counts (by Age): Provide insight to inventory age mix for specific competitor
  • Average Full Price: Provide insights to competitor pre-sale pricing at analyzed retailer
  • Discount Life Cycle: Understand the analyzed retailers discount lifecycle for competitor
For more information, read our case study on Competitor Monitoring Using Web Scraping.